The above prints are from the fabulous world famous film photographer Jose Villa. I never thought I would blog about another photographer's work, but Jose blows me away. I attended his master class at WPPI this year. Right before sitting down I noticed a bundle of gorgeous goodies on my chair. This selection of prints was packaged beautifully into a hand sewn packet. I was swept away by the color, the composition, and that what I was seeing was exactly what he wanted me to see. Allow me to explain.
The industry norm these days is to give clients a disc of images after a wedding. People like feeling the security of having every single image from their wedding. One big downside to this is that the only way you see your images is through a computer screen. I was just looking at my friend's website with her the other day and she remarked, "Wow my pictures look so different on your computer!" Computer screens vary especially with color. Even if prints are made from a disc most clients are not professional photographers having the very best prints made. Often public print labs will "auto-correct" the color and density in images, leaving you with a product that is no longer completely "me."
I am a bit of a color freak, having spent thousands of hours analyzing color, determining what my color profile will be. I want my clients to receive a gorgeous archival box of prints from their wedding. The challenge is that no one seems to find value in this. It's almost always something that potential clients want to do away with, but universally a disc is required.
Being a fine art photographer I know I see the world a little differently, and the world of photography A LOT differently. Am I being unrealistic in my desire or are prints as amazing as I think they are? I would love to hear your thoughts!